We’re delighted to announce that we’ve been voted a Business Superbrand for 2014, which basically places us among the UK’s strongest business-to-business brands. It’s fantastic news and something we’re very proud of. Read on to find out a little bit more about what this means!
To be awarded a Superbrand, we had to go through an independently co-ordinated process managed by The Centre for Brand Analysis (TCBA). This yearly process rates over 1,200 brands, and we were assessed on the three key criteria: quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said: “For Jewson to achieve Business Superbrand status is really positive, especially considering over one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation Jewson enjoys within the UK among both marketing experts and business professionals alike.”
Over the coming weeks we’ll be looking into what being a Superbrand really means, how we met the criteria and why at the end of the day – this benefits you!