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Setting The Record Straight: The Benefits Of Vinyl Flooring

There’s no question that with people spending more time at home, their attention has turned to sorting out renovations that a few months ago weren’t a priority. In fact, our recent research shows that the majority of UK homeowners (77%) intend to carry out home improvement work in the next 6-12 months! So, as a tradesperson, you can grab this opportunity and make sure you’re at the front of the queue for these potential jobs. One of the ways you can secure more work is by showing off your technical knowhow and advising your clients on the latest and greatest materials.

To give you a step up, we’ve partnered with one of the UK’s largest distributors of decorative flooring, International Decorative Surfaces, for the low-down on one of the most popular flooring trends – vinyl!


Believe it or not, vinyl flooring is back!
If we say vinyl flooring, you’re likely to think of something out of the 1980s with a shiny coating, but times have changed and so has the technology behind this popular flooring choice.
Luxury Vinyl Tiles (LVT) have been the fastest growing flooring product in the last three years. They look just like real wood or stone, but at a fraction of the cost and with a whole host of benefits. Here are just a few…


There really is an LVT option to match any of your client’s needs – no matter their taste. For example, the Malmo range comes in over fifty designs, to suit a range of styles; from contemporary through to traditional.
Getting the right colour will also be top of your client’s wish list. At the moment, design trends are staying within the grey spectrum, with a few neutral and beige tones added into the mix.


Not only does LVT flooring hit the mark with its appearance, but it also offers durability and ease of maintenance. LVT can withstand the general wear and tear of everyday life, making it an ideal choice for family homes.
It’s also very easy to clean; all you need is a mop and suitable cleaner! This will be a great bonus to most of your clients, especially at the moment, when we’re all conscious of maintaining high levels of hygiene.


All these benefits are useless if the product can’t be installed easily, but LVT is suitable for a wide range of applications. Malmo has a wide choice of décors in both its ‘stick down’ and ‘rigid click’ ranges, which means there is a décor choice for most sub-floors – even those with electric or water-based underfloor heating systems.

So, by taking onboard this insight, you’ll have everything you need to sell vinyl flooring to your clients. And with so many benefits, how can they say no?

For more information on the flooring options available at Jewson, visit https://www.jewson.co.uk/flooring, or pop into your local branch.